Summerland: Design Artifacts
Secondary Research: Sketchnotes
Given the very short time for research, I searched the web for information about baby boomers and combined all of it in the sketchnotes form.
One part of branding was making logo sketches. I focused on words like sun, activity, retirement.
While keeping in mind the core customer, I made a brand personality to identify the character and atmosphere of the brand.
I made signage for Muni and Bart Spaces. The recipients are people 65 y.o.+ and their children.
I made an app for customers who already live in Summerland. They can book activities, take part in events and share pictures with other Summerlanders.
I created a persona so I could easily imagine and keep in mind who I am designing for.
The final logo I chose and polished represents the atmosphere of fun and movement.
I made a moodboard to imagine the overall Summerland experience (Interior and exterior, activities, colors, and diverse people)
Keeping in mind customers' needs, I made a site map with the core functions of the website.
I created a style tile to make sure that the style of the website is consistent.